I’ve created this content hub for marketing managers and startup founders, including anyone else interested in capitalizing on their sales copy to the fullest extent.

After a decade of working as a freelance copywriter for software companies, I decided to create a library of materials to demystify the complexity of marketing communications.

Many tech professionals dismiss the creation of marketing collateral as a vague effort without a defined endpoint or measurable outcome. They tend to prioritize technical aspects over sales copy because it seems less quantifiable. This is why writing blogs, white papers and Ebooks can feel like performing an experiment without a particular destination in focus.

It’s also why developing a real marketing communications strategy often remains a dimly outlined idea rather than an explicit blueprint.